[Town Square] Best practices & resources for running email marketing campaigns

[tranguyen]

With the launch of Square Marketing, you can now design and set up email campaigns directly from your Square account. We want this post to serve as a resource hub for those that are just getting started with their first campaign or anyone who is looking for additional tips on how to get the most out of their email marketing campaigns. I hope the guides linked here will help you along the way.

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• Introduction to Email Marketing: Email marketing is a great way to promote your brand, sell your products or services and build a relationship with your customers. This post gave an overview for email marketing, the different types of emails you can send, quick tips and how you can set up your first campaign.

• 5 Email Marketing Best Practices for 2021: Targeted email marketing is an extremely effective way to reach your customers and drive sales but you need to make sure that what you’re sending is relevant and engaging. Here are the top 5 email marketing best practices by Square.

• How to Write Great Subject Lines That Get Your Emails Opened: Customers receive dozens of emails every single day, and a great subject line can help yours stand out. Let the team at Square walk you through how to make an irresistible subject line.

• 5 Effective Ways to Market Promotions: Sales are a good way to get people into your shop but how to market it and raise awareness? Here are some promotional marketing tricks of the trade.

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Have any tips or tricks up your sleeve? Share with us in the reply below!

[tranguyen · Accepted solution]

If you haven’t started using Square Marketing, take a look at our get started guide for Square Marketing first to make sure you’re ready to go.  

We’re also hosting a Q&A with Anne Harris, the Product Marketing Manager for Square Loyalty & Marketing this Thursday, 7th October, so feel free to ask any questions you may have about Square Marketing here.