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Introducing Item-based Filtering - and a better way to build customer lists in Directory
Organize your Customer Directory more easily than ever with new improvements to the filtering feature on both your Dashboard and your Square Point of Sale app. When you sort and filter your customers based on their purchasing behaviors, you can save your customer list as a Smart Group that will update automatically with every sale. From there, you can easily reference your Smart Group to stay on top of customer service issues.
Here are some of the improvements weโve introduced to make filtering your Customer Directory easier, faster, and more powerful:
- New filters allow you to identify customers based on items purchased, categories purchased, or total amount spent at any of your Square locations
- Customizable date windows allow you to specify whether something occurred on a particular date, within a date range (e.g., in the last 7 days), or between two exact dates (e.g., between the 1st and 15th of the last month)
- You can now combine two or more filters when you add a โparameterโ to an existing filter. For example, you can filter all customers who purchased a specific item, and who purchased that item at a specific location and did so on a specific date.
- You can also negate filters to select customers that do not meet a given filtering criteria. For example, you can filter all customers who have not purchased your latest ice cream flavor. This applies to the following filters: Purchase date, Item purchased, Category, Creation Source, and Grouped In.
- Finally, weโve given filtering options a new look and feel to help make filters clearer and easier to use
Finally, weโve heard the requests for building customer lists based on specific items they purchased - asks like, โI want to send an offer to everyone who bought a latte in the last monthโ. With this filtering update, weโre excited to announce that item-based filtering is now available.
Youโll see โItemโ at the top of your Add Filters list. Click on it, and youโll be able to choose specific item(s), plus whether they purchased it or did NOT purchase it.
From there, you can view the list of customers and save them to be exported. If you want to get more specific, you can also add another filter on top of items: for example, a customer who bought a latte in the last month AND visited the Oak St. location, or spent above $25. Just remember to keep an eye on the total customer number as you add filters - the more you add, the smaller the number of customers who fit will be.
Build some new customer lists now by visiting your Customer Directory in Dashboard.
Gestora de la Comunidad de Vendedores / Seller Community Manager, Square
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Thanks For sharing the great information.
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