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New vs. Returning customers

I was wondering, on the dashboard, where it shows the new and returning customers, what is a good number or percentage to strive for? What would be considered a good balance? Thanks 

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Super Seller Alumni

That would depend on your business.  Some don't have regular customers like a service business and some have a lot like a coffee shop.  It is really just a way to gauge how you are doing with your customers, offering, marketing.   If you start using the loyalty program you can see if it is helping increase your repeat business.  

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What would you say is a good ratio of 'NEW" customer visits vs "Returning"?

 

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