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P.O.S. systems similar to square, such as shopify, allow third party developers for nearly every feature under the sun. Such as gift card programs, inventory tracking, marketing & emails, loyalty programs, website sales, etc. Square seems to come at it with a very "apple-esque" approach. Can you think of ways that being open to third party developers would benefit square point of sale and the merchants that choose to use them?
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Here's a list of 3rd party developers that play well with Square. I'm curious if this is what you were talking about, or if I missed something.
Squareup 3rd party apps
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