[New] Create promotions with Square Loyalty

Hi Seller Community,


I’m excited to announce we’ve launched Loyalty Promotions. If you’re using any Square Point of Sale app and are designated as a business, you can subscribe to Square Loyalty and create a digital rewards program to reward customers for their purchases. Sellers now have the option to create a Loyalty Promotion. This helps drive repeat visits and boost sales. Promotions incentivize customers to return to your business for events like happy hours or weekend sales to earn extra rewards. 


To create a Loyalty Promotion, you’ll need to have an existing Loyalty program already set up. 


  1. Log in to your online Square Dashboard and click Loyalty
  2. Click Loyalty Promotions > New promotion
  3. On the Loyalty Promotion Setup page, fill out your promotion information, including the promotion name, date range, and timezone. Note: Promotion names are limited to 50 characters or less. 
  4. Within Promotion details, choose your multiplier type and amount. You can select from a point multiplier (like buyers earning double points on a transaction) or custom points (buyers earning a set point amount on their transaction).
  5. Click Save.


No action is required from the business or the customer to apply a promotion to a sale. Promotions will automatically apply to qualifying transactions during the checkout process with your customer, and transactions that do not meet your promotion criteria will not be awarded the additional points. 


Note: Loyalty Promotions are limited to one transaction per customer per day, and are available to all customers enrolled in your Loyalty program. Any promotions that you create will apply to all business locations across your Square account.


If you use Square Marketing, you can send text message campaigns to your customers about your promotion details. You can send a text message campaign while creating a promotion in your online Square Dashboard, and you can send custom email marketing campaigns from the Marketing tab of your online Square Dashboard. This would only reach Loyalty customers who also have an email on file. Note: Direct campaign reporting isn’t supported.


Customers who receive a campaign message can see additional details about your promotion through their online buyer status page. 

Visit our Support Center to learn more about Loyalty Promotions and setting up your Square Loyalty program. Have questions or comments about Loyalty Promotions? Reply below!

Gestora de la Comunidad de Vendedores / Seller Community Manager, Square
Message 1 of 11
Super Seller

This is good, excited to put it to work this month. I'd be curious to hear from others that begin using this promotion feature. 


Do your customers respond differently to loyalty promotions than they do to coupons or other types of promotions? 

Take care of yourself and, as life provides, someone else too.
Message 2 of 11
Super Seller

Now this is great news!   So we're getting ready to start using Square's Loyalty Program...I'm going to see if I can set up a promotion where it's targeting our newest nail technicians.  This way clients get extra points for booking with them or referring someone to them, and we're building their books all at once:)


Sounds like it may be a win win lol 🙂

Message 3 of 11
Super Seller

An Interesting update, that catches my attention to give Loyalty a try!

Feta Whisperer [ insta: 86feta ] [ fb: greekbelly ]
Message 4 of 11
Square Community Moderator

We love to hear this, @makedonas! Let us know if you have any other questions about Square Loyalty. 

Message 5 of 11
Super Seller

Love Love Love this....

Owner of Jackie's Uniquely U Boutique
Message 6 of 11
Super Seller

Great feature for Loyalty - have we got a timeline for it to come to Online? 

Message 7 of 11

Hi @Sam_400º! Glad you're excited about the feature launch. We're working on the integration with Square Online soon and hoping it will be ready by early Fall. Stay tuned!

Ciara Spillane
Sr. Product Marketing Manager, Square
Square Loyalty
Message 8 of 11
Beta Member

Hello! I saw in the "Get Started with Square Loyalty Promotions" article that there should be an option to have a required item on the sale for the promotion to apply. I was trying to put one together today and I unfortunately don't have any fields in the set-up page for that, but if I finish and save my promotion then go look at it, it shows there is an option to specify item (I took screenshots but it doesn't look like I can include them here for some reason). Is there a reason I can't see the field to fill that out during promotion creation? 


Additionally, it shows that the promotions will not apply to online transactions (which is preferred for our purposes), but I just had to go back through the last couple months and manually remove points from customer profiles as we've been running a promotion and it has applied to online event ticket purchases that occurred during our multiplier time/days 😞 


Message 9 of 11
Beta Member

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I wasn't signed in when I was making the post which is why it wasn't letting me add screenshots haha. Here they are! 

Message 10 of 11
Beta Member

Hello ANI_, 

I think the ability to offer special promotion to Loyalty customers is great. 

Is there a way to have a "loyalty promotion type" be a Loyalty Customer exclusive discount rather than multiplier or additional points?


For example it would be useful to allow only "loyalty program members" the ability to benefit from the Happy Hour (2 for 1) in order to encourage registration to our loyalty member program.  


Would that be possible in any way?


Thank you


Louis Gerbier
Message 11 of 11