What does your business do for the Festive/Holiday Season?

Hey Sellers,


It may feel like it's early to think about, but we're more than halfway to the Festive/Holiday Season!




It's never too early to plan ahead, and we love to inspire here, so:


What does your business do for the Holidays?


Fall & Autumn holidays like Halloween and Thanksgiving; Festive & Winter Holidays like Christmas, Hanukkah, Kwanzaa, New Years, Boxing Day, and any other holidays that we didn't think of!


Do you decorate your space?
Do you set up special Holiday Themed offerings like menu items or specials?
Do you run Events for your community?

How do you handle staffing and employees' time off?
How you handle long lines or large orders?

How do you promote and market your business during this time?


We'd love to see pictures too, so please share them in the comments!


Looking forward to seeing and hearing what you do.

Aylon Pesso, he/him
Small Business Evangelist, Square
Message 1 of 26
Super Seller

We always do fun holiday window displays!

We do a fun window for Halloween that will stay up for about 2 weeks with the merchandise changing weekly.

We'll launch our first for Christmas the first Friday in Nov, and then change it up the week after Thanksgiving for our final holiday window. For Christmas we decorate a bit more in store as well to get people in the gift giving mindset. Last holiday I put together a quick IG reel of me decorating the store the day before Thanksgiving which is when we always launch our interior decor. Check that out here: Holiday Decor Reel 

Owner My Girlfriend's Wardrobe
Downtown York Pa

Square user since 2012
Message 2 of 26
Super Seller

Oh my, we LOVE Christmas/ Holiday season. 

We will launch at least 2 separate drink menus on for fall and then one when we move closer to winter. 

We will decorate our shop and do some fun drinks and shenanigans for families on Halloween, we will have some fall decor through October and November and we will probably start decorating for Christmas in November/first week of December!

We have a fun staff tree decorating party. 

We also take part in serving drinks at a local makers market and will sometimes have a very small version of a makers market in our shop.

We don't have any huge problems with time off requests. We do have some blackout dates through December that are pretty non negotiable (unless for serious reason) and that hasn't been a problem for us because we close our shop for Christmas through the end of the year to give our team time off with family and friends and just enjoy the Holiday!

Lovewell Tea & Coffee//
Ventura, Ca
Message 3 of 26

I put lit garland up to adorn the display cases.

Corporate will go for any hint of a holiday to run a sale so yeah, I'll have to be giving the 20% off or whatever. 🙄



Message 4 of 26
Super Seller


Really just try not to go over board with decorations during all Holidays. The office manager does both waiting rooms and general areas. Rest of the offices are done bye individual practitioners if they choose to. 

Ryan Anton Schaffer RMT
Message 5 of 26
Super Seller

We are closed for the season, most likely.  Though this year we are considering a trial run of being open for frozen treats all winter.  @Pesso , as a former ice cream person you’ll understand I still am ambivalent about this but a few of my employees are psyched so I’m indulging them!  LOL.  Anyway…


We will decorate so that it looks like we care about the neighborhood even though we are closed.


We will do business as usual, IF we are open.  Otherwise our banner will say “see you when ice cream weather returns!”


We will contribute $ to the neighborhood decorations budget because we love what the neighborhood association does and how they make us look!


Otherwise, winter is for me and the husband to take a much needed vacation.  Egypt, Jordan, Petra this year!  After 3 years of not being able to travel, we are going to enjoy every second of the 28 days!  I’ll post pictures.


Another great question.  I love seeing how other sellers handle these events.


If you find my answer helpful, please take a minute to mark it as Best Answer. That helps people who find this thread in the future.

Piper’s Ice Cream Bar, Covington KY USA

“Take what you like, take what works, leave the rest!”
Message 6 of 26
Super Seller

I decorate some for all the holidays but for Christmas I go all out.  Last year I had a tree outside the store with the mannequins and a small one inside.  I also had special ornaments made and fake gifts placed in different places.  My windows were decorated as well as my checkout stand.  Christmas music playlist blasting everyday....Fun fun times

Owner of Jackie's Uniquely U Boutique
Message 7 of 26

We shift our entire line for Christmas.  Our big season is fall selling pumpkins etc.  But then we move into the Christmas season which is very much a shoulder season for us.  We sell Christmas trees and Christmas wreaths.  We spend time hanging lights to create excitement.  It is beneficial to hang the lights because it gets dark so early.


We do setup pre-order program for the bakery around Thanksgiving and Christmas. 


Message 8 of 26
Super Seller

OMG …. Love it

Message 9 of 26
Super Seller

Now that's impressive! 

Message 10 of 26
Super Seller

Out of interest how far out do you start your pre-order?


We are selling advent calendars for the first time this year, and note some companies advertise calendars for pre-orders in July, which I assume helps them calculate print runs for packaging. July seems a little early though to me and seems a little funny in the middle of the summer when it's over 100'F outside. 

Message 11 of 26

My pre-orders go in the day after a holiday is over generally. My halloween orders were placed last Nov 1st for the most part.


Granted we do an insane Halloween/Christmas/NYE/Thanksgiving.... 


I actually typically rarely decorate above and beyond putting the decorations on display.


Space is a premium in my store so typically I don't "do anything" besides dedicate an enormous amount of shelf space for seasonal.


This year I'm not even putting out costumes, this will be our first trial run using Square's online platform to sell costumes only online allowing my staff to focus on pulling costumes and giving me a lot more shelf space. Part of the store (1/2 of what we normally would need for costumes) will be dedicated to boxes of costumes because they're stackable.


I plan on getting 1-2 Ipads on stands for people to look at costumes we have in stock through our website. Before we had to dedicate twice as much space for half as many costumes and it would get super messy super quickly.



Message 12 of 26

@Pesso I am already taking orders for Heritage Turkeys, as the farmers need to know by middle of August how many poult's to raise.



Life is too short to eat boring cheese.
Message 13 of 26

Would most of the orders be for Thanksgiving or do you have some for Christmas?


Seller Community Manager, Square

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Message 14 of 26

The ones for Thanksgiving are fresh the ones for Christmas are Flash Frozen



Life is too short to eat boring cheese.
Message 15 of 26
Super Seller

I have an over-the-top window display each month starting in October.  It takes months to plan them out and a few friends help me.  We love it.  Each year since doing it I get new people in saying, "I've never seen this place before but your window caught my eye." So totally worth it.  



Haute Beauty Guide
Message 16 of 26

I have announcements and posting for the observance or holiday,celebrations or occasions.

These announcements are shown on my online ecommerce website and postings on social media.

Caretha L Russell
Message 17 of 26
Super Seller

As chocolatiers our busiest months are October through to April, covering Halloween, Christmas,  valentine's, Easter and Mother's Day.  As soon as Easter is done we are straight in to Christmas mode and NPD with the aim of completing artwork, designs, recipe development by the end of July and start manufacturing in August. We offer a pre orders for some of our items like Advent Calendars during July (always seems early but amazes me how many people want to be organised) which is great as we can get a more accurate handle on print quantities. We also talk to our wholesale customers in July and start taking orders at this point. Come to October we are straight in to Valentines and Easter Egg designs. It's a pretty strange existence as you are always out of sync with the rest of the world and the years seem to fly by so fast as we are always ahead of the curve.

Message 18 of 26
Super Seller

Do you decorate your space?

Sure do!! Each month gets their glory (I do not decorate for Christmas until after Thanksgiving). 

Do you set up special Holiday Themed offerings like menu items or specials?

Halloween - candy bucket for clients; "haunted house" theme for the studio

Thanksgiving - annual sale; Pumpkin spice treatment in the shampoo bowl; specialty Thanksgiving cocktail

Christmas - tabletop tree with special prizes for clients on their day of service 

Do you run Events for your community?

Haven't been able to do a whole lot the last few years. We did do canned food drives in our Sola location. That is definitely something I want to get better about this year.



Hair Designer

Visit My Website - Jess Poynter Style
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Make an impact on Facebook - @JPOYNTERSTYLE
Message 19 of 26
Super Seller






Message 20 of 26
Super Seller

Every day is a holiday!


We close 24th - 6th Jan as logistics is a nightmare and often the stock is old or fridged.  We will open for a large event


Long lines -  the rope comes out one out one in and pick up only area to one side for pre orders. 

promote. - we decorate lotta of pubs and offices so they see our product December 1st. 



Message 21 of 26