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Content Marketing: What's your strategy?

Content marketing  focuses on providing useful and relevant content that not only promotes your business, but also stimulates interest and engages your customers on a more personal level.

 

Businesses that do content marketing have conversion rates six times higher than competitors that don’t. And content marketing costs 62 percent less than traditional marketing, on average.

 

Witty, funny Twitter replies, Interesting blog posts, and eye-catching Instagram uploads are all great ways to build relationships and spend quality time with your buyers. This leads to customers identifying with your brand, building up your reputation, and boosting sales.

 

Our Town Square Blog Post has a few great ideas on how to get started with content marketing and using it to your advantage: 4 Super-Easy Content Marketing Ideas

 

The best marketing doesn’t feel like marketing, and great content will add value to your readers lives.

 

What are some of the strategies that you’ve used or are currently using for your business?

 

Was there anything that worked really well?

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