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Super Seller

Is Square Marketing worth it? YES!

Hello all! I just wanted to pass along my success story with Square Marketing!

 

I know with small businesses, you're always watching how much money seems to go out the door versus how much comes in. And any additional expense you can avoid you want to, right?

 

Of course! That's the name of the game!

 

But I want to remind you of the old adage "You have to spend money to make money."

 

I started with Square Marketing back in 2015. Back then, I was paying something like $15/month to access the marketing emails. It wasn't doing much for me; my email blasts were doing relatively okay, but I was questioning the whole money out the door thing a lot. In January 2016, Square introduced the automated email campaigns. The one that caught my eye was the "We Miss You!" campaign. If a customer's card/email/phone number isn't seen in 7 weeks, Square automatically sends out this email. I decided to put a 10% discount with mine just to see what would happen.

 

Today, I'm paying $45/month for access to Marketing. To make the math easy, let's assume I've paid $45/month since January 2016. This means I have spent $1575 to have access to Marketing. In that same time, the We Miss You! campaign alone has brought in $7238 in Attributable Sales. Without doing anything except for the intital 5 minutes almost three years ago, Marketing has brought in over $5600 in additional sales that I would have lost! And that is only the one campaign!

 

So those of you who are wondering if it's worth doing more than just using Square for card processing, my only answer is a definite YES!!!

 

Thank you Square for allowing me to grow my business!

 

(Edited to add: Obviously this was successful for me, but you know your own business. What worked for me may not work for your biz nor can I guarantee it will work for you. But with the potential of numbers like that....)

 

 

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Happy Selling!
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Super Seller

Re: Is Square Marketing worth it? YES!

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So awesome @ryanwanner! Glad that it's working for you and that you've been getting good returns on it!

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Re: Is Square Marketing worth it? YES!

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So awesome @ryanwanner! Glad that it's working for you and that you've been getting good returns on it!

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Marketing emails questions

Hi I am new to square. I was wondering the difference between square marketing emails and weebly website marketing emails. Which one is better? Also, if I go with weebly emails can I import the emails I generate in person on the square app or if I go with the square app can I import the emails from my website? I’m not quite sure how it works. Thanks!

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Re: Marketing emails questions

Hey @alf23162! Welcome, welcome!

 

Weebly's marketing is super integrated into Weebly, so it can pull customer information automatically from your store and site. Weebly marketing also has an import feature, so you can export emails from Square and import them into Weebly. Also, if you have contact forms on your Online Store, those can also be imported.

 

Now as for Square Marketing, I chose to move your post to this thread so you can see what our other sellers have to say. You can also find more information on this Support Center article.

 

Feel free to tag either @ryanwanner or @Pesso for any additional insight on Square Marketing. I'm sure they'd be happy to share! 🙂

Nika_S
Community Moderator, Square
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Re: Marketing emails questions

Thank you so much, that’s really helpful!! 

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