Hey Lori!
I've had good luck sharing events in local Facebook GROUPS that are relevant. I would search for groups and share the Facebook event there. Instagram is also VERY useful, especially with the younger crowd, so definitely share there as well. Are you posting the events to EventBrite and other community calendars? Definitely do that! I would send an email out to your customers with the event information as well. Ask the members who currently come to class to share with their friends and maybe even offer a discount for referrals. And my last suggestion would be merch with your logo! A cool tshirt or water bottle with your logo and business name on it will do wonders.
You might be able to up your game on Facebook simply by incentivizing folks to share the event or post. Something like a giveaway of one free class or whatever that will be drawn at random from everyone who shares the post.
Hope this helps! 🙂
Emily ( she / her )
The Violet Fox Bookshop
https://thevioletfoxbookshop.square.site
