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Deposit doesn't match sales

I'm a beginner with Square and confused as to why deposits into our account don't come close to Gross Sales. My business operates a theater festival and income is primarily from ticket sales and drinks, candy, etc. 

So Gross sales equal 12K and deposits into our account are around 7K. Where are the missing funds?

I tried square support but got copy and paste of Square 'reporting terminology'. Any guidance would be helpful. 

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Have you had a response from anyone? I have the same query.

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