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Live Q&A: Ask Square and Mailchimp experts about online marketing and sales

 

On Thursday February 7th at 11 AM PST / 2 PM EST, we are partnering with Mailchimp to host a Live Q&A on the seller community about online marketing and sales. We know that getting your business online can be overwhelming. It’s tough to know where to begin, which tools to use, and how to be creative. Now is a great time to get started with big sales potential for Valentine’s Day around the corner! We’re here to help.


Square integrates with Mailchimp for a simple online sales and marketing solution with easy-to-use landing pages. We have @WadeB here from the Mailchimp team to answer your questions about getting started online, digital sales and marketing, and how to use the Square + Mailchimp integration.

 

@WadeB is the Product Marketing Lead for Landing Pages at Mailchimp. He has spent his entire career working to provide small businesses with the tools and solutions they need to start and grow their business. He’s experienced in building and executing marketing strategy and specializes in creating value-based messaging. Outside of his day-to-day job, he also loves spending time with his wife, traveling, and catching a good movie.

 

A couple example questions:

  • How can I ensure that my landing page will be successful?
  • I don’t have any design experience. How do I design my page?
  • How do I know what to sell on my page?
  • How do I get customers to my page and cut through competitive noise?
  • I don’t have any online presence. Do I need to set up an online store first? Will Square take payments online, and how will I keep track of business?


Reply to this thread to ask a question! 

 

(We'll be answering questions "live" in the internet sense so come back to this page on the 7th to see answers.)

 

 

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Message 1 of 29
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Partner

Re: Live Q&A: Ask Square and Mailchimp experts about online marketing and sales

Best Answer

Thank you all for the great questions and participation, I hope you all got some inspiration for easy and creative marketing ideas!

To wrap up, I thought I’d leave you with my personal top 3 tips for the upcoming Valentine’s Day, and general online marketing and sales you can turn to all year.

 

1) Getting online should be a priority, not overwhelming or confusing. We’re here to get you started.

  • Getting your business online in today’s commerce environment is crucial. Sometimes it’s hard to know where to start. If you’re new to the digital world, or maybe just don’t consider yourself “tech savvy,” there are very simple tools for online sales and marketing made especially to get past that hurdle. Square and Mailchimp partner our expertise to help you get started.
    • STEP 1: Before you do anything, the first step is to connect your Square and Mailchimp accounts. << Follow that link and we’ll take you through it step by step.
    • STEP 2: Once your accounts are connected, you can start having some fun. I recommend starting by creating a simple landing page to sell one product online. You don’t have to be a designer or a coder. We’ll walk you through it with easy Mailchimp templates.
    • STEP 3: Pick a product that is already in your Square account and sell it directly from your page. Don’t worry, you’ll see all your business information (online or offline) in one view on your Square dashboard.
    • STEP 4: Drive traffic to your new landing page! Simply transfer your Square contacts to Mailchimp and utilize all the marketing tools the platform is known for.

2) Be strategic and creative with the product you choose to sell on your landing page—tie it to a business goal.

  • You can use your landing page in many creative ways that can be beneficial for your business. For example, you can test a product by promoting the page to a specific audience and see how it goes. You can also get creative with marketing by promoting exclusive offerings, holding contests, or even offering free downloads. There are templates for various use cases to help you think outside the box and achieve specific business goals.
  • Your product can be a subscription service, a gift certificate, an experience...there are no rules. Check out this Valentine’s Day blog post to get inspired.
  • Seasonality and brand image matter. All the templates are customizable so you can get festive and keep your landing page relevant to your goal. We’ll help you design a great page.

3) Keep testing and learn what works to continue growing.

  • You can see data about your landing page. You can see what sells best, how many people are visiting your page, converting, and more. Remind yourself of your original business goal and answer, “was this successful? Why and why not?” From there, decide what is the variable you want to change and test next. You can publish unlimited pages for free!
  • Keep posting questions on the seller community! See what other business are doing, from small start-ups to big brands, you’ll find a lot of the conversation is applicable to you. If you want to get deeper about your online business presence, here is some more helpful reading material about e-commerce and an omnichannel guide for retailers. And if you want to dig in more specifically about marketing, check out these tips from Mailchimp.

If any other questions come up, feel free to post them and we'll answer!

View Best Answer >

Message 27 of 29
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Super Seller

Re: Live Q&A: Ask Square and Mailchimp experts about online marketing and sales

Hey @WadeB!

 

Thanks for taking the time to answer questions!

 

A few Questions for you:

 

1. What are some easy ways to make my emails more likely to be opened, read, and engaged with?

 

2. I'm a small neighborhood Ice Cream Shop. I don't want to overwhelm my customers with emails, but I do want to keep it engaging. I have Birthday Rewards set up, and I send out the occasional Newsletter with news and updates. Optimally, how often should I be sending out these Newsletters to strike the balance of keeping folks updated but not overwhelming with too much that they'll just unsubscribe? Right now I'm doing every 4-6 weeks.

 

3. What are some fun ways to spice up my Newsletters?

 

4. What are the advantages of using MailChimp vs the Built in Square Marketing?

 

Thanks so much!

Pesso

Pesso
Pesso's Ices & Ice Cream
Square Super Seller - I'm here to help!
Message 2 of 29
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Partner

Re: Live Q&A: Ask Square and Mailchimp experts about online marketing and sales

Thanks for these questions, @Pesso! Find answers to each of your questions below.

  1. One easy way to boost email engagement is by using attention-grabbing subject lines. Personalize them with the recipient’s name and location, be descriptive, communicate a sense of urgency, or even add a few emojis in there when it’s appropriate. You can even test subject lines! For example, try sending half your audience a subject line that talks about a discount. Send the other half a personalized subject line. See which subject line gets the most opens. Mailchimp email tools allow you do these kind of tests easily. Check out this resource article for more information on A/B testing.
  2. That’s a great question and one that's tough to answer because every business—and every audience—is a bit different. You're definitely doing it right with the automated birthday messages, and the frequency at which you're sending sounds pretty good, too. If you're still unsure though, you might want to try asking your customers directly; I’ve personally received surveys from small businesses that I subscribe to asking me how often I’d like to receive updates from them.
  3. Photos or other fun/creative content pieces make newsletters scannable and enjoyable. For example: try new ways to engage like holding contests, ask people for their opinions "what new flavor do you want to see?" or testimonials and customer-generated content. I’d also make sure that the content you’re writing is genuine and true to your brand.
  4. Both are great tools. Both provide automations and templates, but you’ll find different options with each tool. So it depends on what you feel most comfortable with. Mailchimp provides you with more variety of marketing tools like postcards, ads, landing pages, social, etc. all in one place. Check out everything you can do with Mailchimp here. You can connect your Square and Mailchimp accounts to pull products from your POS to feature on a Mailchimp landing page or import contacts to send emails. We’re working on more ways to integrate. On the other hand, Square Marketing is connected to the entire Square platform, so you'll see some additional advantages there. For example, if you want to provide custom discounts as a marketing tactic, redeeming and tracking those discounts is automated. This video is a good intro to Square Marketing.
Message 3 of 29
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Re: Live Q&A: Ask Square and Mailchimp experts about online marketing and sales

I love the Mailchimp and Square integration. When new customers get added to my Square account, how do I get them to transfer over to my Mailchimp audiences? Have been testing adding people, and it's not adding them in Mailchimp. 

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Partner

Re: Live Q&A: Ask Square and Mailchimp experts about online marketing and sales

Hi! 

 

Great question! Let's see if we can get it figured out.

 

It's my understanding that the integration should automatically sync contacts over if they're added on the Square side. Can you double check to make sure that the contacts are not in your audience as non-subscribed contact? If you haven't indicated that they are able to receive marketing emails, that may happen. They may also take a bit to sync over. If they still aren't there, let me know and we'll see if there's anything our support team can do.  

 

Here are an article that may help: 

https://mailchimp.com/help/connect-disconnect-mailchimp-square/

 

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Re: Live Q&A: Ask Square and Mailchimp experts about online marketing and sales

@WadeB Thanks for the quick response! Unfortunately, after the initial sync connecting MC and Square, new customers that get entered don't seem to be populating in MC, despite that the apps connected status says connected. When we add customers in Square, there's no place to mark specifically that they opt-in to emails, so I don't know how to confirm that. Thanks for your help on this; we really want to use MC for our emails, but need it to talk to Square frequently because we add customers daily. 

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Admin

Re: Live Q&A: Ask Square and Mailchimp experts about online marketing and sales

Hi @dqbornowski! As @WadeB mentioned it might be worth contacting MailChimp support directly so they can investigate this further! 

Helen
Seller Community Manager, Square
Find step-by-step help in our Support Center
Message 7 of 29
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Re: Live Q&A: Ask Square and Mailchimp experts about online marketing and sales

If you have an item listed with Square, but it isn't featured in the online store, can it still be featured in an email? I'm an artist and have sold items using square, but I don't use the square online store, except in special cases.

Message 8 of 29
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Partner

Re: Live Q&A: Ask Square and Mailchimp experts about online marketing and sales

This is an interesting one, @kvana747. Landing pages are a great way to dip your toe in the water with online marketing and sales if you don’t have an online store yet.

 

The best thing to do for this specific use-case would be:

  1. Create a landing page highlighting the item you want to sell.
  2. Insert an image block (with the image of the item you want to highlight) and a button into your email.
  3. Insert the link to the landing page into the button in the email.
  4. Send it!

That will drive recipients to the landing page and provide an easy way to purchase your item.

Message 9 of 29
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How to link product items to MailChimp

This reply was created from merging an existing thread: How to link product items to MailChimp

 

MailChimp offers integration with Square when building a landing page. So, I set up Square and set up a selection of products. However, when I link these products to my MailChimp landing page they won't lead back to a checkout page or a way for people to actually purchase that product. Did somebody else have a problem with this before? 

Thank you!

Message 10 of 29
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