Hello! Every other week, I will be featuring rad sites built using Square Online by sellers like you. It’s a great way to pick up tips that you can incorporate into your own site!
This week we’re going to take a look at the website of the clean skincare lifestyle brand Lotus Flower Om. Owner @lotusflowerom did a fantastic job building the entire site, and I want to focus on three different aspects of it.
First, let’s take a look at the blog page. Stories allow you to talk about related topics in a space where it makes sense while also connecting with your buyers beyond merely what products or services you offer.
Additionally, blog-style content is helpful for a site because it gives fresh content for Google to index. Stories in Square Online make creating and managing posts much more concise than creating individual pages on your site.
Next, let's take a look at the FAQ page. A detailed FAQ page is your chance to proactively answer your customers' questions. It can easily make the difference between making a sale or not. Without one, a customer might leave immediately or lose interest while waiting for a reply.
Tip: If you have many FAQ items, consider grouping them into different sections by subject and linking to each section from the top of the list.
Finally, let’s compare the links in the navigation versus those in the footer. Lotus Flower Om follows good best practices by keeping the number of items in the navigation to as few as needed.
However, they also make equally good use of the footer as a space to provide a deeper level of linking.
Scrolling is such an intuitive part of browsing the web that over 20% of your visitors will scroll straight to the bottom of the page. The footer is the ideal place to make a kind of mini-sitemap. It's easy to get to, is on every page, and doesn't get in the way of viewing other content.
What do you think? Let me know in the comments below! Let me know if you have a site you want to nominate - just send me a private message (hover over my username, then click on the button in the popup to send a message)!
For more in this series, see the list of featured site posts.
