Hello! Every other week, I will be featuring rad sites built using Square Online by sellers like you. It’s a great way to pick up tips that you can incorporate into your own site!
I’m excited to show this site to you because Pushpin is making use of event items. Events are a useful tool to help get customers into your store. These items are designed and displayed differently than other items, highlighting information that would be relevant to anyone wanting to attend.
You can actually find these listed on both the home and a dedicated events page, which is a great way to make sure that potential attendees can easily find them.
One additional thing I want to point out about Pushpin’s events are the images used with each. They look like paper flyers you’d see stapled up around town.
This is a really great way to reinforce details about the event but also make them feel like real-world events. It’s a way of bringing something tangible from the physical world into the digital world.
This brings me to the last and related topic. On the homepage are several great images of the inside of the store.
When I look at these photos, I get a real sense of what it would be like to stand right in the room and browse through everything. The compositions are individually very dynamic - some are closeups, some are distance shots, some are right in the middle, etc. All of them combined gives me a solid impression of what it’s like being there in person.
What do you think? Let me know in the comments below! Let me know if you have a site you want to nominate - just send me a private message (hover over my username, then click on the button in the popup to send a message)!
For more in this series, see the list of featured site posts.
Community Manager, eCommerce
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