Hi @Honeybeezhive
Looks like the first website is set up as an eCommerce website with beauty products from nails, lashes and facial skin care. The second link looked like you are building a site for salon consulting? Are these websites built on Weebly (which is a Square eCommerce platform)?
Are you trying to reach a specific demographic with these products? I'd put a stake in the ground on who you're targeting in your home page. Your target demographic may change as your audience size grows.
Before spending a lot of energy and resources on being "discoverable" I'd focus on the website's customer experience. For an eCommerce channel, visual storytelling is key to the customer experience. A good story will keep a customer on your website and ultimately they'll click that shop now button to make a purchase if you earn their trust.
Often, you'll hear "customer experience" referred to as "customer journeys". If you like film it's almost like creating a story board. Imagine your website visitor as someone looking for something to satisfy their need. Like a quest. And why Honey Bee Hive is the answer to this person's quest.
Building a site with the content that will attract your target audience is an important part of discoverability (in addition to creating extension channels which @pessosices mentioned). Having the right content also means your site needs to be optimized for SEO (Search Engine Optimization). We use a tool called Moz to optimize web pages. Here's a great article that talks about the process https://moz.com/learn/seo/what-is-seo
Then another important aspect to growing your audience is making sure your site is built with a customer acquisition funnel in mind. This means understanding how a visitor navigates from each page, do they click your CTAs (Call to Action) and ultimately do they submit their information or make a purchase or do they leave? Knowing the exit pages is also key to improving your site's customer experience.
We are a software company, though we've been asked by our customers to build websites for them. And we do for a handful. 🙂 Here is an example: https://www.nappstar.com/ (it is built and designed on Weebly).
A lot to chew on, but I hope this helps. Feel free to reach out with any follow up questions.
