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Weebly App of the Week: LogoMaker's Journey from Idea to Small Business Solution

Happy Wednesday!

In case you've missed it, we're featuring LogoMaker as the Weebly App of the Week. Check out what else we've posted this week here.

Although each small business journey is unique, entrepreneurs do encounter similar issues. As I mentioned yesterday, an example of a shared issue is brand identity creation. We chatted to LogoMaker to explore their own brand identity struggles and how they became a simple solution for small business owners. 

Here's what LogoMaker shared with us:

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How did LogoMaker get started? Tell me your origin story!

As a startup veteran and seasoned entrepreneur, our founder, Craig Bloem, had experienced the difficulties of starting a new business. There’s so much to do with so few resources!

Making a logo is one of these first steps. Hiring a designer can be very expensive, software like Adobe Illustrator is complicated to use, and programs like Paint create sloppy designs.

His solution? To create a service that made it easy, fast, and cheap to make a great logo for a new business.

What are some obstacles LogoMaker overcame along the way?

Creating unique value for our customers has been our biggest obstacle. Initially, our logo service connected business owners with real designers. But this process was slow and unsustainable.

To provide customers with unique value, we changed our whole business model. Instead, we developed a DIY logo design platform that was faster, easier, and cheaper than our original model.

What resources were most invaluable to you when starting LogoMaker?

Our development team was most invaluable as we expanded our company and product. They’re located in Europe, and they’re brilliant. With guidance from our product management team, they built our logo design tool from the ground up.

How much competition is there in your type of business and what do you do to compete with the others?

Over time, a few logo maker competitors have popped up. To keep up (and stay ahead of) this competition, we make constant product improvements. We always strive to:

1. Make the design process more intuitive

2. Suggest the most relevant logo templates

3. Deliver the highest-quality logo design files

To meet these goals, our lead designer creates new logos templates every week, and our product management team makes routine software updates.

Who are your customers?

Our customers are small business owners and entrepreneurs. Anyone who runs their own business -- be it a contractor, real estate agent, interior designer, or musician.

How do you find your customers?

Our main growth strategies are through digital marketing and partnerships. Within digital marketing, we find the majority of our customers through google and email marketing.

Our second biggest driver of new customers is through partnerships with companies like Weebly. By including our logo maker in the Weebly website builder, all Weebly users now have access to our tool. That’s a huge group of new customers!

Why do you focus on small business owners?

When getting a business off the ground, business owners often don’t have the time or resources to work with a designer or use complicated design software. Our business model is designed to help “the little guy,” because as a small business, we know what it’s like to start out.

What insights can you share for other entrepreneurs?

From our founder, Craig Bloem:

“My top two pieces of advice for other entrepreneurs are:

1. Focus on the customer’s problem -- not your business idea.

Ideas don't generate revenue. Customers generate revenue -- especially when you solve their problems.

I worked at several companies that either failed or never managed to scale. The reason? They thought the industry was all-important. (You know: the "mobile is hot right now... if we get into mobile we can't miss!") Or they thought the way they wanted to provide the product (hint: their way) was more important than the way the customer wanted to use or consume the product.

The key is to identify a customer's pain point and then come up with ideas to solve those pains: the way the customer wants their pain to be solved.

That's how you land and retain customers, and that's how you generate revenue.

2. Don’t lose sight of the small picture.

Everyone loves to talk about staying focused on the big picture, but in a small business, short-term results matter most. Focus on the long term and you can quickly run out of cash. Revenue and cash flow matter a lot more than, say, branding, especially at first. (If your company goes out of business, who cares that you built a great brand?)

Stick to short-term metrics that lead to long-term success, like weekly sales and monthly revenue. As you see results and gain traction, you should think about your long-term goals and balance your focus on both.

You will never get to enjoy the long term if you fail in the short term.”

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Don't forget to check out the LogoMaker app! If you have any questions about the Weebly App of the Week, please let us know.

Thanks, and enjoy your day.

Erin

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