When I see a sale my heart starts to race, especially if it’s with a brand I love (oh hey Patagonia). My mind gets switched into hunt mode and I want, nay I must, find something to buy. I am being persuaded.
There are many ways that we’re persuaded to buy things: a false sense of scarcity, peer influence, obligation. You might not even know when you yourself have been influenced. But if you’re aware of it, you can use it.
This recent post on the Inspiration Center goes through the 6 Key Principles of Influence and how to implement them in your business. It’s a quick read that can get you thinking, and implementing in your own store.
Read it here: https://www.weebly.com/inspiration/key-principles-of-influence
Is there a method of influence you’ve tried? Or a classic way you’ve been influenced to buy?
Happy Friday!
Riah
Content Producer & Community Specialist
