Chip hit the nail on the head in terms of being open to change, the only thing I'll add is that includes being open to honest and often blunt/negative criticism. Just because you believe in your brand or product doesn't mean others will and being able to take criticism and pivot is a critical aspect of any business.
The biggest issue I've had over the years was not understanding that you're your biggest cheerleader, you'll get out there and wonder why people aren't hyping up your product or business and it can really cause paralysis. Just remember that people are busy with their lives, social media algorithims mean most of your friends and family won't even see your posts in a lot of cases, and customer retention isn't as easy as putting out a product or brand.
Changing shopping habits and building a client base is extremely expensive even when you've been in business as long as some of us and I say that not to discourage you but so that you don't throw every last cent at marketing only to end up with a lack of results.
Most people expect a bonfire when they launch a brand or business because they see stuff going viral on social media and assume they will as well. Generally reality sets in and it's a slow burn/simmer and building a loyal following via word of mouth, in person events, and building the fundamentals.
Best of luck and don't forget to introduce your website so that people can take a look!
www.PartyManiaBethesda.com
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