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April & May 2023 Book: Start with Why by Simon Sinek

Hey Square Readers,

 

Who’s ready to read?

 

First, wow. I am so blown away by the response and excitement that all of you have for the Square Readers Book Club. Thank you so much. Right now we have 1982 members, and 799 of you voted on our first book! The count was really close, but in the end we have a winner and a pick for our first one. 

 

We’ll start voting for the June & July book on Monday, May 1st

 

Click the Join Group button at the top to officially be a part of things.

 

And now for the news:

 

SRBC_Start-With-Why-April-2023.png

 

We’re kicking things off with our book for April & May 2023, Start with Why by Simon Sinek.

 

Here’s a quick summary:

“Why do you do what you do? Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit—those are always results. WHY does your organization exist? WHY does it do the things it does? WHY do customers really buy from one company or another? Starting with WHY works in big business and small business, in the nonprofit world and in politics. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire.”

 

Here’s a 5 minute video clip of his TED Talk to help get you inspired and excited about the book.

 

So get ready and pick up this book at your local library, local bookstore, Amazon, or anywhere else. Feel free to go for any version you’d prefer: paper, digital, or audiobook. (Listening totally counts as reading too!)

 

You have plenty of time to read, so take your time. The book is 256 pages, so reading between 5-10 pages a day will get you there in time. Jump into our discussion threads as you go.

 

We will have our Live Video Discussion on Tuesday May 23rd at 4 PM (US & CA Eastern) to talk through the book. See the Event Listing for Time Zone Conversions and to RSVP! 

 

I'll be posting in our group throughout the next two months with for discussion questions, articles, videos, key insights, and more ways for you to learn and share. 

 

Get involved in these discussion posts:

 

Happy reading,

Pesso

️ Aylon Pesso, he/him
Small Business Evangelist, Square

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So glad you listened and learned!

 

Check out the discussion threads linked at the end of the original post, re-linked here:

Get involved in these discussion posts:

 

️ Aylon Pesso, he/him
Small Business Evangelist, Square

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Wow, great book. I listened to it on audible.com it was a quick read. 

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