Hey Square Readers,    Welcome to the Square Readers Book Club!   Me with all of our book options.   We’re so excited to kick things off and dive into reading together! But first, we need your help to pick our first book.   These are all books geared towards business owners like you, with strategies that can help run your businesses better. And of course, we’ll all share our own experiences along the way.   We’re starting with 3 books to choose from for our first book for April & May, and we’d love for you to help us decide!   1. Start with Why by Simon Sinek "Why do you do what you do? Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit—those are always results. WHY does your organization exist? WHY does it do the things it does? WHY do customers really buy from one company or another? Starting with WHY works in big business and small business, in the nonprofit world and in politics. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire.”   2. The E-Myth Revisited by Michael E. Gerber “Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business. Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.” 3. Competing Against Luck by Clayton M. Christensen “How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Customers don’t buy products or services; they "hire" them to do a job. The "Jobs to Be Done" approach can be seen in some of the world’s most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. By understanding what causes customers to "hire" a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they’ll pay premium prices to bring into their lives.”   Which one do you want to read first? Vote by putting the number 1, 2, or 3 (or the book name) in the comments below!   What else is on your list? Do you have any business books you’ve been wanting to read? Put your suggestions in the comments below and we’ll take a look and consider them for the next round for June & July.   Stay tuned, we’ll announce the first book and start things off on Monday, April 3rd!   Make sure you click Join Group at the top of our Book Club Group Hub.   Also head over and help us pick a day & time for our Live Video Chat Discussion!   We can’t wait to read with you! Pesso   ... View more

Hey Square Readers,    What’s better than reading books? Talking about books!     On top of the text discussions we’ll have in our Square Readers Book Club Group, we will wrap up reading with a live video chat at the end of May. In this Google Meet chat, we’ll talk about the book together in real time, going over some of our favorite parts of the book, and how we can incorporate some of the strategies into our own businesses.   Join us as we dive into it!   This video chat won’t be recorded, but we will include some highlights into our full book summary afterwards.   But we need your help again to pick the day and time!   Please fill out this survey to choose a day and time for our first Live Video Chat Discussion.   **I know the dates are a bit far in advance -- this is also a gauge for what days of the week and times in general work for folks.**   We can’t wait to chat with you! Pesso P.S. --  Make sure you click Join Group at the top of our Book Club Group Hub! Loading…   Please leave a comment below to let me know that you filled out the survey! ... View more

  Hey Square Readers!   Are you looking for a new way to level up your business skills and have some fun while you're at it? Then get excited, and get ready to read!     We’re bringing a brand new group to the Square Seller Community, the Square Readers Book Club, and we’d love to have you join.   There are a ton of books filled with info on how to run your business better. But if you’re anything like me, it’s completely overwhelming to try and find relevant ones to me and my business. And it’s even more challenging to find the time, motivation, and accountability to actually read them.   So we’re here to make that a little easier.    We are hand-picking some hard hitting and insightful books specifically written for business owners like you. The best part is, you won’t read them alone.   We’ll pick one book every two months to read and chat about together in this Community Group full of sellers like you. We’ll share some extra resources and content from the author and cap it off with a live Google Meet video chat. And of course, we’ll post a full summary with key insights and takeaways from each book.   Don’t have time or don’t want to read the book? No problem! There will be discussion threads for you to read, video chats to listen to, and we’ll summarize the key takeaways along the way for each book.    We’ll vote on all of the books we read, so head over to help pick our first one!    Mark your calendars – the first book will be announced and we’ll start things off on April 3rd.   You can pick up a copy of the book at your local library, local bookstore, Amazon, or anywhere else. And of course, go for any version you’d like: paper, digital, or audiobook (listening totally counts as reading too!).    Get ready for our Book Club: Join the Square Readers Book Club Group  Vote on the first book we'll read Tell us your availability for our first Live Video Chat Discussion   We can’t wait to read with you! Pesso   ... View more