The 2022 "Future of" reports for Retail and Commerce are here 🛍

[Hailey]

The 2022 "Future of" reports for Retail and Commerce are here. Have you read them yet?

Future of Retail Preview

Consumers are craving connection and convenience, and retailers are stepping up to meet those needs, reimagining what the entire shopping experience should look like. From conversational commerce to seamless online shopping experiences, the future of retail is bold and innovative, and it belongs to independent retailers.

Get The Future of Retail Report

Future of Commerce Preview

Your storefront is anywhere. Omnichannel is the future of commerce, and sellers who are optimizing their businesses by doing more of what they love is what’s making that reality possible. Read the latest trends and cutting-edge tools that will help you make smart investments in your business — along with inspiration and tactics to set you up for success.

Get The Future of Commerce Report

[TCSlaguna]

We have seen the importance of omnichannel retail over the last year, as many of our customers now order online and pick up in store. 

Social commerce has been a big shift for us as well. People want to see the product, have someone explain the uses of the product and read more about it online before actually buying it. 

Some interesting things to consider in the Future of Retail Report. Thanks!

[Hailey]

Really interesting points! Due to "social commerce" have you incorporated video to your site? (I have seen some brand on Sephora do this). Is influencers on social the solution? Excited to hear your reply 🙂 

[DLRosenberg]

We are big social sellers- we sell live on Instagram every week and it really helps to be able to show the product and answer questions in real time while building a community. We have a lot of customers that purchase via social and pick up in store... our social selling outperforms e-commerce 4 to 1.

to @Hailey 's point re: video we want to integrate videos into our website and have QR codes at each product. (for example a video about the features / benefits of Amethyst... and a QR code to same in store). We have 3k products so the idea of this is daunting,, we shoot a lot of this content in tik-tok so thinking we can repurpose a lot of it.

[Bronze_Palms]

I'd love to do more social selling. Do you batch content? Do you send product to influencers? 

Thanks in advance for your time!