Hey Square Readers, You voted and chose Fix this Next by Mike Michalowicz as our Square Readers Book Club book for October and November! Here’s a quick summ...
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Hey Square Readers, You voted and chose Hug Your Haters by Jay Baer as our Square Readers Book Club book for August & September! Here’s a quick summary: “Ha...
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Hey Readers,
We’re finishing up reading Hug Your Haters by Jay Baer, so here’s our last discussion thread for the book!
Let’s talk about what you learned and the impact this book has had on your business, and whether or not you'll hug your haters.
We’d love to hear your answers in the comments:
How are you going to handle online complaints and comments moving forward?
What benefits have you seen from responding to complaints?
What didn’t go well when you responded?
Don’t forget, Tuesday September 26th is our Live Discussion video chat for this book, so RSVP and tune in to chat about what we’ve learned!
View and Subscribe to all threads about this book.
Happy reading,
Pesso
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Hey Square Readers,
You voted and chose Fix this Next by Mike Michalowicz as our Square Readers Book Club book for October and November!
Here’s a quick summary:
“The biggest problem facing entrepreneurs is that they don't know what their biggest problem is. If you find yourself trapped between stagnating sales, staff turnover, and unhappy customers, what do you do first? Every problem seems urgent -- but there's no way to address all of them at once. The usual result: a business that continues to go in endless circles putting out urgent fires or prioritizing the wrong things. Michalowicz has a simple system to help you eradicate these frustrations and get your business moving forward, fast. He figured out that every business has a hierarchy of needs, and if you can understand where you are in that hierarchy, you can identify what needs immediate attention. Simply fix that one thing next, and your business will naturally and effortlessly level-up.”
We’ll start reading on Monday, October 2nd, so get ready and pick up a copy at a local library, bookstore, Amazon, or anywhere else!
We’ll have discussion threads being posted throughout the next two months, and a Live Discussion Video Chat on Tuesday November 28th. See the event page for the time and more information.
View and Subscribe to all threads about this book.
We can’t wait to read with you!
Pesso
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Hey Square Readers,
What’s better than reading books? Talking about books!
For our Square Readers Book Club, in addition to our text thread discussions, we will be wrapping up our book with a live video chat discussion!
Our next book is Fix this Next by Mike Michalowicz so join us as we dive into this book!
This Live Discussion Video Chat will be on Tuesday November 28th at 4pm (Eastern US & CA).
Make sure to update your Time Zone to see the correct time for you.
Be sure to RSVP as Yes in order to get reminders about the event.
Square Readers Book Club
Live Video Chat Discussion
Tuesday, November 28th
Click here to Join the Square Readers Book Club Group.
Can’t make it? This live discussion won’t be recorded, but we will post a summary with key insights and takeaways from the book!
We can’t wait to read with you!
Pesso
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Make sure to update your Time Zone to see the correct time for you.
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Hey Square Readers,
**VOTING HAS ENDED**
We’re halfway through reading Hug Your Haters by Jay Baer, so jump into some of our discussion threads and let us know your thoughts.
We’re also looking ahead and starting up voting for our next book for October & November. We have 3 books to choose from, and we’d love for you to vote to help us decide!
This month we're looking at building your skills as a business owner and manager, and choosing between Leadership, Business Skills, and Problem Solving books; all recommended by sellers like you!
The votes were really close last time, so we’re bringing back some options and giving them another chance.
1. Radical Candor by Kim Malone Scott
“Radical Candor is a simple idea: to be a good boss, you have to Care Personally at the same time that you Challenge Directly. When you challenge without caring it’s obnoxious aggression; when you care without challenging it’s ruinous empathy. This simple framework can help you build better relationships at work, and fulfill your three key responsibilities as a leader: creating a culture of feedback (praise and criticism), building a cohesive team, and achieving results you’re all proud of. Radical Candor offers a guide to those bewildered or exhausted by management, written for bosses and those who manage bosses”
2. Twelve and a Half by Gary Vaynerchuck
“Gary Vaynerchuk explores the twelve essential emotional skills that are integral to his life and business success, and provides critical tools to acquire and develop these traits. Gary provides real-life examples involving common business scenarios to show you how to use them to land promotions, retain core employees, move faster than competitors, win the loyalty of customers, and build successful organizations that last.”
3. Fix this Next by Mike Michalowicz
“The biggest problem facing entrepreneurs is that they don't know what their biggest problem is. If you find yourself trapped between stagnating sales, staff turnover, and unhappy customers, what do you do first? Every problem seems urgent -- but there's no way to address all of them at once. The usual result: a business that continues to go in endless circles putting out urgent fires or prioritizing the wrong things. Michalowicz has a simple system to help you eradicate these frustrations and get your business moving forward, fast. He figured out that every business has a hierarchy of needs, and if you can understand where you are in that hierarchy, you can identify what needs immediate attention. Simply fix that one thing next, and your business will naturally and effortlessly level-up.”
Which of these do you most want to read next? Vote by filling out this Google Forms survey!
While we’re voting by survey, feel free to tell us why you’re excited about a particular book in the comments below. And if you have suggestions for other books you’d want to read, drop them in the comments too and we’ll take a look and consider them for the next round.
We’ll announce the winning book on Tuesday, September 12th, and start reading it in October.
We can’t wait to read with you!
Pesso
**VOTING HAS ENDED**
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Hey Readers,
As we’re nearing the end of Hug Your Haters by Jay Baer, let’s talk about the reasons why we may not respond to complaints, and some practical tips on how to respond.
The author explains that there can be a few different reasons why a business owner may not respond to complaints or bad reviews. It could be because they don’t have enough time to answer, the thought that the customer was wrong or exaggerating, a concern that the customer may be trying to get something for free, uncertainty of how to respond, or being impacted by the personal nature of the comments which can make it hard to respond calmly.
For me, personally, the complaints and bad reviews always hit me hard. It was difficult to hear folks exaggerate the bad things about my shop, and I tended to ignore the really bad reviews. But since reading the book and seeing the big value and potential advocacy improvements by responding, I would absolutely shift my strategy to answer every comment and review.
The author says that a good way to respond to public complaints is to do so calmly, recognize and address their concerns, and offer a solution. In Chapter 7, he shared the acronym FEARS, which stands for: Find all mentions, display Empathy, Answer publicly, Reply only twice, Switch Channels.
We’d love to hear your answers in the comments:
Share a complaint or bad review that you didn’t respond to.
Why didn’t you respond?
How would you respond to it now?
You can also get some extra bonus content not in the book, see some workshops and webinars, and more at their website, www.hugyourhaters.com
View and Subscribe to all threads about this book.
Happy reading,
Pesso
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