What has been your most effective marketing tactic or advertising campaign?

[Helen]

Marketing and advertising have been on my mind lately (see: What has been your most effective marketing tactic or advertising campaign?) so I'd love to hear more your success in marketing or advertising for your business. What worked? How long did it take to test or identify the best approach? Did you hire someone to help? 

[maxpete]

Ohhh excited to see the replies to this!

I was following some previous conversations around this in the Community and interested to hear your take @saltwaterssi and @aaronc123 

[DLRosenberg]

Right now what's working best is we created a viral product on TT that we allow other creators to earn a commission on- this has created even more reach and virality around our brand. We send a postcard and stickers to every order we send out and it's doing quite well!

We haven't had much success with traditional advertising and we're pretty resistant to even paying money for reach that isn't targeted to our demographic/psychographic so we stay away from those "big net" spends.