Set Up for Success: Tips from Women Business Owners and Entrepreneurs

Did you know the first ice cream churn was invented by Nancy Maria Donaldson Johnson in 1843? Coco Chanel launched Chanel No. 5 in 1921, which is still going strong after 100 years on the shelves. In 2012, Sara Blakely became the world’s youngest female self-made billionaire; she founded Spanx Shapewear in 2000. Indra Nooyi brought design thinking to Pepsi-Co and grew revenue substantially during her tenure as CEO, which ended in 2019.


Women have had a huge impact as founders, entrepreneurs, and CEOs across the world, and they continue to do so today. For International Women’s Day 2024, we’ve gathered just a few tips and strategies for all business owners and entrepreneurs, no matter what their size, to set up for success. 


Photo by Vonecia Carswell on Unsplash.Photo by Vonecia Carswell on Unsplash.

Learn tips for building an inclusive business.


The definition of inclusivity is “the fact or policy of not excluding members or participants on the grounds of gender, race, class, sexuality, disability, etc.” While International Women’s Day focuses on inspiring the inclusion of women across all spaces, today, you could take the time to create an inclusive workplace or location for all staff and customers. Here’s one tip from the Seller Community: 


“Sometimes being inclusive can be as simple as being a safe place. We are a locally owned FEC that employs a lot of young people, and our staffing changes frequently, as is the nature with younger staffing. Creating an environment where it is understood that all are welcome, supported, and treated fairly will create your culture of inclusivity. And when you have good workers who feel safe, you can solidify your place in a community as somewhere that young adults (and parents of young adults) want to work!” – @megs83 in What are your best tips for building an inclusive business culture?


Grow your support network. 


No person is an island. You might not feel like you need support now, but having a network of fellow business owners can be a great benefit over the long-term. Sharing challenges, finding new resources, learning new skills, or sharing your own expertise and monitoring others — the list of benefits is endless. Not sure where to start? Check out the Seller Community’s women in business group, togetHER. I was self-employed at one point in my career, but at the time I didn’t have the guts to connect with other women in business, and it’s one of my biggest regrets. Here’s what our Community members have to say about taking a leap of faith:


“[...]I have always found that having a network of other women who are also in business, who you can lean on for support and advise, is essential. [A] COMMUNITY if you will 😉@Hailey in Women in Business: How do you push through your biggest business doubts?


“[...] if there is something I'm feeling anxiousness around, I look to peers or other people that have gone through it before me for advice, guidance, and/or inspiration. – @DLRosenberg in 

Women in Business: How do you push through your biggest business doubts? 


Keep the conversation positive. 


It’s too easy to allow negative thinking to creep into conversations on days like International Women’s Day. We recently asked women from the Square business community, “How do you push through your biggest business doubts?” and we received some great reminders about focusing on the good.


“I do find, however, someone has to be the one to bring the positivity because it is VERY easy to talk shop and let the convo go negative. Owning a business is not easy!” @Bronze_Palms in Women in Business: How do you push through your biggest business doubts? 


“Try to think about all the fantastic products that you love. I bet you some of those people who came up with those ideas/products had doubts. It's ok to have doubt, but just know that sometimes you have to move ahead and let the doubt take a back seat. Once you start seeing progress that doubt will continue to fade away. You got this!” – @willowsky in Women in Business: How do you push through your biggest business doubts? 


This step sounds so simple, but it can be a real challenge too. I plan to reread Mindset by Carol S. Dweck. It’s a great reminder that changing your outlook can change, well, everything. 





Read stories and learn from women in business of the Seller Community.


We strive to feature the stories of just some brilliant women in business who are part of the Seller Community. Read the articles below about the women who founded their own business, often while working another job, how they deal with challenges, and how they approach work-life balance. These inspire me every day! 


Insights from women in the retail industry 💜



Insights from women in the food & beverage industry 💚



And last but not least, check out the learnings and expertise shared by some of our Super Sellers who frequently share insights about leveraging social media, growing your business, and mentoring others. 


Insights from Super Sellers 💙



How do you go about setting yourself up for success? Feel free to share your story in the comments. Happy International Women's Day. 💜

Helen is a Seller Community manager at Square and is the editor of the Seller Community Blog. She writes about small businesses and the owners and entrepreneurs that are part of the Seller Community.


This article is for informational purposes and does not constitute legal advice. For guidance or advice specific to your business, you should consult with a qualified legal professional.


Cover photo by Vonecia Carswell on Unsplash.

Super Seller

Thank you so much for including me in this!! Happy International Womens Day! I was definitely put on this earth for the girls - empowering women emotionally and tactically thru starting up businesses and educating.

Super Seller

thanks for the mention in a great article!


@Bronze_Palms @Bronze_Palms 💜 Thank you! Keep up the excellent work and enjoy International Women's Day, er, WEEK! 

"Set Up for Success: Tips from Women Business Owners and Entrepreneurs" offers valuable insights and advice from successful female entrepreneurs. These tips may include strategies for overcoming challenges, building confidence, networking effectively, and balancing work-life demands. By sharing their experiences and wisdom, these women empower others to navigate the entrepreneurial journey with resilience, creativity, and determination.

Super Seller

Way to go my fellow Women Business Owners!! 

Super Seller

Hello, fellow woman business owners!  I feel that, as women in business, we are always focused on the big picture and striving to achieve our goals.  With each goal that we achieve, we add ten more goals to our list.  It is just the way we women roll.


For me, I find it most important to focus on the team morale, culture, development and health.  Of course, customers and their satisfaction is important.  Of course, the products and services that we offer are important.  Of course the processes and efficiencies that we create are important.  However, most important, in my opinion, is the team.  We celebrate our team often and focus our efforts on making sure that our team development and culture is optimized.


Happy team = happy customers 

Seller Community Mentor

Hello Ladies

A couple of days ago, i requested to become one of your women in business members, but I have not received any answer as to whether or not I may join your amazing group ...can someone please respond 🙏 so i know 

Thank you so very 

Cheers Arline 


Thank you @BofBArtStudio - I agree with you that team culture is certainly important. I would hope that the women mentioned at the start here were great at building teams - some more research for me to do!  


@Smellthis1919 You should be able to access the Women in Business Group the next time you sign in! Apologies for the delay. 

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