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Online marketing is king these days for driving traffic to websites and store fronts. I'm really trying to figure out a good rhythm for online marketing but struggle to find consistency.
So How often do you post to social media?
Weekly, monthly, randomly? How did you figure out the right schedule?
I used to post daily but it’s draining. So, I also use facebook’s business app which allows you to schedule ahead.
We try to schedule 3-4 product posts per week and then sprinkle in stories or posts about what is currently happening in store or if something funny/crazy/worth commenting is going on. Those are the posts we usually see the most engagement with. Our goal is to increase our product posts to 10-12 a week as we get more clothing in this season as it turns faster for us. I sit down with my media associate every other week and we come up with a content plan and timeline for the coming weeks. She takes pictures and writes copy and schedules them, then I approve and we send them out. Delegating this has helped me immensely.
Owner, Abigail's Gift Boutique and Abigail's Boutique St. Louis, MO
https://www.facebook.com/abigailsgiftboutique
https://www.instagram.com/abigails_stl/
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Just stumbled on this and it was the exact problem that I've been trying to solve last year.
I ended up building an AI app that runs social media on behalf of a business owner on a semi-autopilot mode. You can try it at https://r.amazely.co Try any businesses you know.
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