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Can customers do more than just purchase an item at my store to get Square Loyalty points from me?

It would be cool if I can automatically reward customers loyalty points for performing actions other than buying from my store. Example: If a customer tweets about my store, I want to give them 1 star.

 

Is something like this possible?

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Square Champion

not automatically, but you can manually add stars to people's accounts.  But that would get to be a big mess trying to figure out who's twitter handle tweeted and what their name is in your system, etc.

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