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Seller Community Holiday Guide 2020: Boost Sales this Season

This holiday season is going to be unlike any other. As more and more businesses are taking their businesses online, being top of mind for your customers is more challenging than ever.

 

Check out strategies to survive the Season with Square’s Holiday eCommerce Guide and continue reading for the Seller Community’s Holiday Guide. 👀

 

In this post, we’re sharing resources to help you promote and manage your business and boost sales this holiday season. Don't hesitate to ask questions or share your top tip to surviving this busy time of year.

 

Social distancing and contactless sales

There are now a variety of ways to continue serving customers while maintaining safe social distancing practices. Here are just a few:

 

 

Boost sales with Square Gift Cards and eGift Cards

With Square you can sell physical gift cards and eGift Cards. You pay a per transaction processing fee when the gift card is sold but there is no fee when your customer pays with a Gift Card. Square Gift Cards can be redeemed on your Square Online site, for in-person payments, and to pay Square Invoices.

Plastic Gift Cards: Keep in mind it can take 1-2 weeks to receive plastic gift cards so consider when your customers will need to purchase them from you and work back from there.

eGift Cards: You can configure and sell eGift Cards in seconds. It’s free to set up eGift Cards and with a free eGift Card website you can promote that you sell digital gift cards on social media too. Check out these threads to learn more about using Square Gift Cards: 

 

 

Promote your holiday offers on social media and with Square Marketing

If you haven’t already, consider creating holiday promotions. You can offer discounts for items on your Square Online site by creating coupon codes. Or you can create discounts that can be applied from your Point of Sale

 

You’ve put a lot of effort into creating the perfect holiday offers and sales — now it’s time to tell your customers about it. You can use Square Marketing to send pre-designed or custom email campaigns, or use Square Marketing to promote your offers on Facebook. Check out the Square Marketing Assistant to receive personalized suggestions and reports directly to your phone.

 

 

Hiring for the holidays

Perhaps you’re in a position to hire some help. For example, you may need someone to help manage your website, to help manage your inventory, or maybe you need an extra pair of hands at a business location.

With Team Management you can allow team members to clock in and out of the point of sale. You also can track team member's time with timecards, restrict access to certain areas of your point of sale, or you can track activity by team members. Free and paid plans for Team Management are available as well as a 30-day free trial

 

These resources will help you find, hire, and pay the right person for the job:

 

 

Managing your business with Square

Last but not least, keep in mind that your sales data is always available at your fingertips. Sign in to your online Square Dashboard to track sales, inventory from anywhere. You can also update your business and your receipt information from your Square Dashboard to prevent disputes. Check out these threads to learn more: 

 

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Share your tips to survive the holiday season or ask questions below. Wishing you all a wonderful holiday season. Stay safe.

 

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️ Helen
Seller Community Manager

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We hope this guide is helpful! We'd also love to learn what your goals are for this holiday season. Big or small share them here! 

️ Helen
Seller Community Manager

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Wow, thank you so much @Helen for putting together this huge and thorough roundup of soooo many great helpful articles & tips for the holiday season! This is such a big help for so many different types of businesses, and will do a great deal to make this rough winter a little bit smoother!

Pesso - he/him
Pesso's Ices & Ice Cream
Square Super Seller - I'm here to help!
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Thanks @pessosices! Here's hoping winter 2020-2021 is a short one! But on the bright side: HOLIDAYS. 🎃🦃☃🎉

️ Helen
Seller Community Manager

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