Hey Ron, thanks for your post. I too am I one man show so I have to do it all. I "think" I may have done the ad-words thingy you're talking about, if I did it was a long time ago and if it's working, great for me, but I haven't been tracking this or getting any feedback from Google. Google advertising has been profoundly difficult, confusing, and an utter mess from my perspective. Not being tech savvy, I can add key words and kinda understand SEO, but the few times I've paid for Google advertising, my money was gone but I had no real sense of what kind of reach or response I received from that money. I've since discontinued paying for Google ads, but I do as much as I can understand with free listings and postings through Google.
I've had better results from paid Facebook boosted posts, although the last one I tried was less successful, perhaps because of the recent privacy setting changes that Apple initiated that affect how Facebook can track their users.
Have you tried Square Loyalty and Marketing? Sending out emails and messages through these programs has help keep my current customers coming back and has also encouraged them to help me grow my business through word of mouth. Good luck with everything and let us know how it goes and what is working for your business. Cheers!
