x

Best Way to Market?

 My name is Aaliyah, I run a small business. I provide professional hair braiding services. what is the best way to market my business, without selling a product? SOS!!!

1,099 Views
Message 1 of 8
Report
1 Best Answer
Super Seller

Best Answer

Hello @Braidsbybellah and welcome to the Square Community! We're glad you're here. Here are a few tips for marketing your small business. You may be selling a service rather than a product, but the basic principles of sales and marketing apply to both.

 

  • Identify your customers...ask yourself, who would want my service, and that answer will lead you to the following:
    • Where are they located? How can i reach them? Flyers, websites, word-of-mouth, email?
  • Start small with people or customers you already work with. Provide AWESOME customer service and ask for referrals. Word of mouth is very powerful and doesn't cost you any marketing dollars
  • Price your service to allow for profitability. That means figure out your expenses including supplies, overhead like rent or electricity, etc. And factor in a wage to compensate yourself for your time. Remember this is a business and your goal is to make money to support yourself, possible employees as you grow your business.
  • Know your competition. Who else does what you do, and are they close to you? Offer the same or different services? What are their prices? How do they market? Knowing as much as you can about your competition will help you answer your own questions and figure out how you're different and how you can do it better!
  • Google and search online for business marketing tips. There are a TON of experts and experienced business owners sharing tips and techniques...and keep checking back HERE for more advice from fellow Square business owners.

Good luck to you and best wishes in your business! Remember we're glad you're part of our Square Community!

Charlie
he/him/we
Sincere Heartfelt Gifts & Funny Retro Kitsch

homestylecharlie.com

View Best Answer >

1,046 Views
Message 2 of 8
Report
7 REPLIES 7
Super Seller

Best Answer

Hello @Braidsbybellah and welcome to the Square Community! We're glad you're here. Here are a few tips for marketing your small business. You may be selling a service rather than a product, but the basic principles of sales and marketing apply to both.

 

  • Identify your customers...ask yourself, who would want my service, and that answer will lead you to the following:
    • Where are they located? How can i reach them? Flyers, websites, word-of-mouth, email?
  • Start small with people or customers you already work with. Provide AWESOME customer service and ask for referrals. Word of mouth is very powerful and doesn't cost you any marketing dollars
  • Price your service to allow for profitability. That means figure out your expenses including supplies, overhead like rent or electricity, etc. And factor in a wage to compensate yourself for your time. Remember this is a business and your goal is to make money to support yourself, possible employees as you grow your business.
  • Know your competition. Who else does what you do, and are they close to you? Offer the same or different services? What are their prices? How do they market? Knowing as much as you can about your competition will help you answer your own questions and figure out how you're different and how you can do it better!
  • Google and search online for business marketing tips. There are a TON of experts and experienced business owners sharing tips and techniques...and keep checking back HERE for more advice from fellow Square business owners.

Good luck to you and best wishes in your business! Remember we're glad you're part of our Square Community!

Charlie
he/him/we
Sincere Heartfelt Gifts & Funny Retro Kitsch

homestylecharlie.com
1,047 Views
Message 2 of 8
Report

Hi Aaliyah,

 

I fully agree with Charlie, it sounds like you offer a service rather than a product, but your proceeds to go about marketing them are very similar. 

One thing I would highly suggest for you is to utilize social media, ESPECIALLY videos of your work on Instagram, Facebook and yes even TikTok. These platforms can help you reach people on a local base if used correctly while also helping get your name and service out there. 

There seems to be a very large market on TikTok that’s interested in a behind the scenes process of anything involving hair. Ideally, you would aim to follow similar accounts and interact with them through likes, shares & comments with hopes that a shared interest and service can help you reach more potential clients without ever selling anything other than yourself. 

982 Views
Message 3 of 8
Report
Super Seller

Social media is a great way to advertise! Use customer reviews, show behind the scenes, etc. Look at where your ideal customer is and setup some ads on that platform

Owner My Girlfriend's Wardrobe
Downtown York Pa

Square user since 2012
928 Views
Message 4 of 8
Report

What was some good marketing tips to get your business more exposure?

862 Views
Message 5 of 8
Report
Square Community Moderator

Welcome back to the Community, @QFN1

 

I have moved your post to another thread where a seller asked a similar question for some marketing tips. 

 

Take a look, here

Kassi
Community Moderator, Square
Sign in and click Mark as Best Answer if my reply answers your question.
798 Views
Message 6 of 8
Report

I am new to all of this. I use square for my clients that pay by card but I want to build my business up to get more clients. Any suggestions?

669 Views
Message 7 of 8
Report
Square Community Moderator

 Welcome to the Community, @Pushpetgrooming

 

I moved your post to a thread where some other new sellers asked for some marketing tips as well. 

 

Check out the post by @HC_Charlie for more information. 

 

Please let me know if you have any other questions. 

 

Kassi
Community Moderator, Square
Sign in and click Mark as Best Answer if my reply answers your question.
612 Views
Message 8 of 8
Report