Need clarification on pricing for text message marketing campaigns

[nickvillaume]

I am considering signing up for text marketing, but the pricing structure is confusing: https://squareup.com/help/us/en/article/6759-text-message-marketing?utm_medium=web&utm_source=dashbo... 

It says I will charged $10 per month for up to 250 text messages. 

What is unclear is whether this is measured by messages sent to individual subscribers or ALL subscribers. 

For example, if I have 250 subscribers on my list, and I send them a text message, does that count as 250 individual messages or just one?

If individual messages, it seems very expensive to send 1 single message a month for $10. 

Whereas, being able to send 250 messages a month to all my subscribers for $10 seems pretty good.

[Acuguy]

We have the same question.  Is one text sent to 7000 people equal to one text, or is it equal to 7000 texts?  

[JJ_]

Hello there! Great question, and thank you for the feedback. At this time text equals to how many phone numbers we send your campaign to.