"From" on Messages and eGift Cards Uses Company/Business Name Instead of Store Name

[lennys26]

As described in Seller Community Thread, when messages send an email/message to my customers (customers -> send message) the email has my company/business name instead of the store name.

For example, it has:

FROM: "XYZ Incorporated" via Square, instead of the "ABC Shoe Store".

Everywhere else in the system (receipts, etc) I can see ABC Shoe Store.

Background:

My registered company name (business name, in Square terms) is: Len INC.
My store is called Brooklyn Deli and Market.

Configurations:

• My business name (Account & Settings -> Business Information -> About my business) has the name "Len INC."
• My store name (Account & Settings -> Business Information -> Locations) has the name "Brooklyn Deli and Market"
• My email preferences (Online -> Communications -> Email & Text Alerts) has the name and details, of "Brooklyn Deli and Market".
• My store information (Online -> Settings -> General) has the company name of "Brooklyn Deli and Market".

Everything appears to be configured correctly, however the emails to customers show the FROM name of Len Inc. instead of Brooklyn Deli and Market.

I see this as a bug as the system uses the name data inconsistently, however I am being told that this is working as designed, therefore I have been told to raise a FR.